Better Homes and Gardens® Real Estate (BHGRE) is a brand that represents more than a traditional real estate transaction.
For us, it goes beyond buying and selling a home and extends into how our customers live in their homes and communities. Our unique brand positioning allows us to be part of the conversations consumers are having about what matters most to them: home, family and community. Consequently, our brand remains relevant 365 days a year, not just when consumers are thinking about buying or selling a home.
DID YOU KNOW?
BHGRE® brokers have access to a PR toolkit in the Greenhouse that provides best practices and content to develop solid media relationships and secure editorial placements with the most influential local outlets.
The Power of Meredith Corporation
Through our exclusive relationship with Meredith Corporation, a leading media and publishing company, BHGRE has unique access to tens of millions of loyal consumers of its well-known brands, particularly its flagship brand, Better Homes & Gardens®.
Better Homes & Gardens magazine has over 40 million readers and over 12 million visitors to their website every single month. We have a comprehensive print and online campaign to drive awareness and generate leads.
Our national website, BHGRE.com, offers a unique perspective into people’s emotional – as well as traditional – motivations for buying a home.
We have created a robust search and client management platform to meet the needs of our increasingly mobile, online and dynamic world.
With unique local insights and content generated by our network about neighborhoods, schools and individual properties, our website helps consumers find not just the right home, but the right community that best matches their lifestyle.
Far more than a property search website, BHGRE.com and its accompanying consumer and agent apps empower real estate professionals to prioritize, cultivate and develop leads to help boost their productivity and generate business.
Social media is the perfect medium to deliver on our strategy to be a relevant, meaningful part of consumers’ lives. We are a leader in the social media space and consistently develop content and promotions to inspire, educate, and share with over 540,0002 fans and followers.
Our content resonates – engagement throughout our platforms is higher than the industry average. Buyers often look up a real estate agent’s profile before making a decision, so we know it’s important for our network to have a professional online presence. It’s easy for affiliated brokers and agents to leverage this content on their own social sites to help build credibility. Use our content to build a relevant social media presence and focus your energy on local information to leap ahead of your competition.
DID YOU KNOW?
You can access monthly email templates in the Digital Marketing Center that leverage the high-quality DIY, snackable content from BHGRELife.com. Just search “BHGRE Newsletter.”