Digital and online

Marketing

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To compete in today’s market environment

new home communities Will Need

Comprehensive Marketing Program that Includes:

 

• Community website that focuses on Lifestyle
• Shows Current Listings
• Has contact an agent form that goes directly to the agent - instant inquiry follow-up is critical
• Has photo gallery - Professional HD Photos

• Has video testimonials from residents / builders showcasing lifestyle, events, amenities
• Links to builder/developer websites
• Has location information, surrounding amenities, etc
• Video, virtual tours and drone photography

 
 

DID YOU KNOW

According to NAR, 88% of all buyers used a real estate agent and an online site as a source of information in the purchase of their home.


 
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Facebook |

• Facebook is the LARGEST social networking site on the web
• 4,734 Fans & 4,880 Followers of BH&G43N Page
• Easy way to promote news and events
• Showcase builders product and listings
• Great way to distribute videos and testimonials
• Target AD campaign that can reach over 175,000 local BUYERS

Instagram |

• Platform that organizes images and videos using hashtags and location
• 624 followers of the BH&G43N Page 
• Targeted AD campaign capabilities linked to Facebook allowing for dual marketing
• Image driven content allows for increased showcasing of listings


 

We do the Marketing

We will distribute our MLS listings to a national audience through our affiliation program designed to showcase our available properties to the widest possible audience.

 
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Craigslist |

• Popular “Marketplace” for selling and buying
• Weekly posting of the “Homes of the Week” on Craigslist
• Events are marketed on Craigslist
• Open House Postings and Community Postings weekly

Youtube |

• YouTube is considered the LARGEST search engine on the web Larger than GOOGLE!
• YouTube Channel that we broadcast model tours video through
• Lifestyle Video Tours of the community
• Resident Testimonials

43RE.com |

• Will features Links to the Community website
• Blogs used to promote product, events, and news for communities
• New Construction Information delivers high-value content to buyers
• BH&G 43° North operates multiple domain names and websites to drive traffic


A Community Website Will be Built for you and Maintained by BHGRE 43º North

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Print and Promotional

Marketing

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Better homes and gardens distinctive

collection

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 Marketing luxury real estate is both an art and a science. The Distinctive Collection by Better Homes and Gardens Real Estate® carefully blends the two, attracting high-end sellers and marketing to high-end buyers. Sellers of distinctive homes expect your marketing program to be exclusive and to promote the uniqueness of their property by using distinctive branding and marketing tools.

 
 

NATIONAL LEVEL MARKETING


 
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BHGRECollection.com Website: Listings are displayed on BHGRECollection.com, our dedicated luxury site. Users can browse the site and search for listings as well as view details on specific listings. Users are also able to easily contact the listing agent or office for more information.

 
 

Distinctive Collection Blog: Timely and relevant, our Distinctive Collection Luxury blog found on bhgrecollection.com/blog covers a myriad of topics including Gourmet Cuisine, Interior Design, Life & Leisure and Travel.

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Digital Banners: To help increase awareness of our luxury listings, our agents can submit their listings to be included in our targeted digital campaigns. These campaigns will appear on sites such as Wall Street Journal, Washington Post, Forbes, The New York Times, Mansion Global, Realtor, Architectural Digest, Food & Wine and Travel & Leisure. We will also boost posts against listing feeder markets on Facebook and run these Facebook ads against targets zip codes.

 
 

Listing Feeds in WSJ.com and RobbReport.com: Distinctive Collection listings also receive high value exposure to domestic and international luxury buyers on well-known websites such as WSJ.com and RobbReport.com.

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Listing Exposure: Distinctive Collection agents also have complimentary exposer opportunities in Unique Homes magazine. By submitting high quality property images and listing information to bedistinctive@bhgre.com, listings will be considered for one of our full page ads in this high profile publication.

 
 

The Distinctive Life Magazine: This found on bhgrecollection.com/ magazine is fully customized for Distinctive Collection and includes 50+ pages of custom editorial content, and over 20 pages of Distinctive Collection luxury listings - provided by your network.

 
 
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Distinctive Destination of the Week: Each week, we post a new Distinctive Collection listing on our consumer social media pages. This helps our affiliated real estate professionals broaden their marketing sphere and reach loyal BHGRE® fans.

 
 

LOCAL LEVEL MARKETING


 
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Our Local Home Strategy Magazine

 
 
 
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Distinctive Collection Listing Presentation: Created with smartphones and tablets in mind, this presentation reads like a beautiful digital magazine, especially on mobile devices. This is a great piece to show when starting the conversation with luxury clientele.

 
 

Distinctive Collection Brochure: This brochure is the perfect leave-behind to detail the luxury expertise a Distinctive Collection-designated real estate professional provides. It also shows why they are uniquely positioned to serve their clients’ high-end real estate needs.

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Distinctive Collection Portfolio Box: Present Distinctive Collection materials in style with this beautifully crafted presentation box. Wrapped in luxurious faux-leather paper, this box features silver embossing, a magnetic closure and a large pocket for listing materials.

 
 

Ad Templates: A series of Luxury Consumer Branding Ad Templates are now available. Utilize these to tout your expertise in the luxury arena, and help improve your personal branding .

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Digital Marketing Templates: High-quality Distinctive Collection digital marketing materials can be fully customized for your luxury property. These have a luxurious look-and-feel that speaks to the Distinctive Collection consumer.

 
 

Print Marketing Materials: High-quality Distinctive Collection print materials can be fully customized for your luxury property. Their upscale look-and-feel appeals to the Distinctive Collection consumer.

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Distinctive Listings and Distinctive Sales Brochure: These beautifully designed PDF’s highlight and promote the exceptional properties represented nationally by BHGRE®. They are designed for use in listing presentations and for professional marketing, and they are also on our website for direct-to-consumer use. A customizable template is available for affiliated real estate professionals to create their own listings and sales brochures.