To compete in today’s market environment
new home communities Will Need
Comprehensive Marketing Program that Includes:
• Community website that focuses on Lifestyle
• Shows Current Listings
• Has contact an agent form that goes directly to the agent - instant inquiry follow-up is critical
• Has photo gallery - Professional HD Photos
• Has video testimonials from residents / builders showcasing lifestyle, events, amenities
• Links to builder/developer websites
• Has location information, surrounding amenities, etc
• Video, virtual tours and drone photography
DID YOU KNOW
According to NAR, 88% of all buyers used a real estate agent and an online site as a source of information in the purchase of their home.
• Facebook is the LARGEST social networking site on the web
• 4,734 Fans & 4,880 Followers of BH&G43N Page
• Easy way to promote news and events
• Showcase builders product and listings
• Great way to distribute videos and testimonials
• Target AD campaign that can reach over 175,000 local BUYERS
• Platform that organizes images and videos using hashtags and location
• 624 followers of the BH&G43N Page
• Targeted AD campaign capabilities linked to Facebook allowing for dual marketing
• Image driven content allows for increased showcasing of listings
We do the Marketing
We will distribute our MLS listings to a national audience through our affiliation program designed to showcase our available properties to the widest possible audience.
• Popular “Marketplace” for selling and buying
• Weekly posting of the “Homes of the Week” on Craigslist
• Events are marketed on Craigslist
• Open House Postings and Community Postings weekly
• YouTube is considered the LARGEST search engine on the web Larger than GOOGLE!
• YouTube Channel that we broadcast model tours video through
• Lifestyle Video Tours of the community
• Resident Testimonials
• Will features Links to the Community website
• Blogs used to promote product, events, and news for communities
• New Construction Information delivers high-value content to buyers
• BH&G 43° North operates multiple domain names and websites to drive traffic
A Community Website Will be Built for you and Maintained by BHGRE 43º North
Print and Promotional
Print marketing & Brand strategy
Though we continually adapt to employ the most sophisticated marketing techniques available, we understand that buyers fall in love and commit on a personal level. There is no magic bullet here, it’s about making a connection and following through on a plan. Through detailed reports, measuring our success and studying our competition, we commit ourselves to the project and in making sure our clients maximize profitability.
We choose to partner with the industry leaders, that share in strong ethics, that we might dedicate ourselves to success. When you choose to market your project with us - you get a full-service marketing think-tank dedicated to your success. We will live and breathe your project - we’ll take risk with you and we’ll share in the reward. We are a group of highly ethical, sophisticated visionaries who understand our marketplace. We live for this stuff.
When it comes to print marketing
We’ve got you Covered
A few of the Materials we offer to help Market you are:
• Print advertising in local media to showcase events / brand awareness
• Print advertising is COSTLY and must be used strategically
• Special Promotions / Giveaways / Incentives could be marketed
• Community Magazines / Collateral can be distributed through newspaper
• Advertising and “Advertorial” in local magazines about Community lifestyle story
• Treasure Magazine (Idaho Statesman)
• Welcome to Boise Magazine (great for business relocation)
• Boise Chamber Magazine - distributed with relocation kits Community Signage
• Lifestyle and Branding
• Signage that highlights Amenities (example: people swimming in a pool)
• Builder Logo / Model Signage
• Real Estate Standard “For Sale” signage with flyers
• Strategic messaging and positioning signage
• Informational, Details, and Directional signage
• Overall Plat sign with lot availability stickers and overall availability flyer
• Amenity description signage
• Rules and Regulation Signage (lends to stability of HOA) Events
• Realtor Events
• Invite Brokerages out for a light lunch or morning coffee
• Meet the Marketing and Development teams
• Tour existing product & Keeps community “Top Of Mind” with agents
• Community Events
• Invite residents – keeps them informed, engaged, and positive
• Invite potential Buyers and Leads – has them interact with residents so they can hear “first-hand” what living in the community is like
• Spring and Fall Parade of Homes are critical Conclusion
COmmunity event invitations
Availability Flyers + Plat Design
Better homes and gardens distinctive
Marketing luxury real estate is both an art and a science. The Distinctive Collection by Better Homes and Gardens Real Estate® carefully blends the two, attracting high-end sellers and marketing to high-end buyers. Sellers of distinctive homes expect your marketing program to be exclusive and to promote the uniqueness of their property by using distinctive branding and marketing tools.
NATIONAL LEVEL MARKETING
BHGRECollection.com Website: Listings are displayed on BHGRECollection.com, our dedicated luxury site. Users can browse the site and search for listings as well as view details on specific listings. Users are also able to easily contact the listing agent or office for more information.
Distinctive Collection Blog: Timely and relevant, our Distinctive Collection Luxury blog found on bhgrecollection.com/blog covers a myriad of topics including Gourmet Cuisine, Interior Design, Life & Leisure and Travel.
Digital Banners: To help increase awareness of our luxury listings, our agents can submit their listings to be included in our targeted digital campaigns. These campaigns will appear on sites such as Wall Street Journal, Washington Post, Forbes, The New York Times, Mansion Global, Realtor, Architectural Digest, Food & Wine and Travel & Leisure. We will also boost posts against listing feeder markets on Facebook and run these Facebook ads against targets zip codes.
Listing Exposure: Distinctive Collection agents also have complimentary exposer opportunities in Unique Homes magazine. By submitting high quality property images and listing information to firstname.lastname@example.org, listings will be considered for one of our full page ads in this high profile publication.
The Distinctive Life Magazine: This found on bhgrecollection.com/ magazine is fully customized for Distinctive Collection and includes 50+ pages of custom editorial content, and over 20 pages of Distinctive Collection luxury listings - provided by your network.
Distinctive Destination of the Week: Each week, we post a new Distinctive Collection listing on our consumer social media pages. This helps our affiliated real estate professionals broaden their marketing sphere and reach loyal BHGRE® fans.
LOCAL LEVEL MARKETING
Our Local Home Strategy Magazine
Distinctive Collection Listing Presentation: Created with smartphones and tablets in mind, this presentation reads like a beautiful digital magazine, especially on mobile devices. This is a great piece to show when starting the conversation with luxury clientele.
Distinctive Collection Brochure: This brochure is the perfect leave-behind to detail the luxury expertise a Distinctive Collection-designated real estate professional provides. It also shows why they are uniquely positioned to serve their clients’ high-end real estate needs.
Distinctive Collection Portfolio Box: Present Distinctive Collection materials in style with this beautifully crafted presentation box. Wrapped in luxurious faux-leather paper, this box features silver embossing, a magnetic closure and a large pocket for listing materials.
Ad Templates: A series of Luxury Consumer Branding Ad Templates are now available. Utilize these to tout your expertise in the luxury arena, and help improve your personal branding .
Digital Marketing Templates: High-quality Distinctive Collection digital marketing materials can be fully customized for your luxury property. These have a luxurious look-and-feel that speaks to the Distinctive Collection consumer.
Print Marketing Materials: High-quality Distinctive Collection print materials can be fully customized for your luxury property. Their upscale look-and-feel appeals to the Distinctive Collection consumer.
Distinctive Listings and Distinctive Sales Brochure: These beautifully designed PDF’s highlight and promote the exceptional properties represented nationally by BHGRE®. They are designed for use in listing presentations and for professional marketing, and they are also on our website for direct-to-consumer use. A customizable template is available for affiliated real estate professionals to create their own listings and sales brochures.