Joe Grubiak - Realtor/ New Home Sales Director  |  208.514.9258

Joe’s passion for the Idaho Lifestyle was born as a fly fishing guide working around the Grand Teton and Yellowstone Park Ecosystems.  Real Estate became a natural segway to continue his passion for the outdoors and beginning in 1999 Joe served as the sales manager for Idaho Land & Wilderness Corporation / Western Land Company, developing & selling rural residential and recreational acreage properties throughout Central and SW Idaho to a National Market.  In 2004, Joe joined New Home Marketplace to focus on SW Boise Residential Real Estate, representing many of the valleys top custom builders in some of the areas finest communities, earning recognition as one of the valleys Top Producing New Construction Agents.  Understanding that ultimately people buy real estate from people, Joe is a pro at blending modern technologies with the time honored personal touch.  In short, Joe understands that real estate is a relationship business and nobody works harder to impart their experience to the benefit of their staff and select clientele.  In 2008 Joe Co-Founded New Construction Consulting with Jeff Martel, helping Buyers efficiently understand the nuances and personalities behind Boise Best Custom Home Builders and Top Developments.  Joe holds a BA in Political Science from the University of Texas at Austin, is married to his best friend Holly and is a avid backcountry bush pilot!  Joe knows how to shoot ‘em straight and people like that!

Daniel Doherty  |  208.283.9634  |  Certified New Construction Specialist

Daniel has made Idaho home by choice after growing up in Louisiana, Missouri and Idaho. Representing many outstanding developers and builders throughout the greater Boise area, Daniel has been selling new construction since well ahead of the housing boom, achieving more than $50 million in home sales. Through personal experience and formalized education specific to nuances of new construction, he has earned certification as New Construction Specialist and is uniquely skilled regarding new construction negotiation and discovering the best match between buyer and builder.

Daniel enjoys many lasting friendships made while working – whether on the build site negotiating new construction deals or standing in the cold tailwaters of world-class trout streams across Utah and Idaho as a fly-fishing guide – which speaks to his authentic, fun, personable nature. Daniel understands and appreciates relationships.

Building upon a lifetime passion for exploring Idaho’s wilderness country and river systems, Daniel spends a lot of time with his large family (most of whom reside in Boise also) hunting wild trout, white water and upland game, and loves life in Boise with his best friend Jennifer and their daughter Katherine. He holds a BA in anthropology from the University of Utah.

 “My passion for new construction comes from experiencing firsthand the joy of being able to create the perfect home for your needs today. This process should be fun and exciting for everyone involved and its my promise to you, that I will do all I can to make sure it happens that way.”   -Daniel Doherty


Jeff Martel - Designated Broker / Owner
Better Homes and Gardens Real Estate 43° North |  208.860.3696

Jeff Martel has seemingly been in Real Estate his entire life by watching his parents become successful Real Estate investors while growing up in the San Francisco Bay Area. This experience inspired him early on to learn what it takes to be successful in Real Estate. Although Jeff decided to take a different direction in College and study Graphic Design and Marketing - it somehow always comes back to Real Estate.

As the Director of Marketing for Better Homes and Gardens Real Estate 43° North, Jeff’s sole mission is to make our clients properties look good. From Print, to Media, to Web, he understands how to create memorable marketing campaigns that translate into sales. Jeff holds a Bachelors degree in Graphic Design from the Academy of Art College in San Francisco and has been trained in multiple disciplines for marketing. Jeff has worked for national and multi-national marketing agencies both in California and Idaho working on Branding, Identity, Advertising, and Packaging projects for clients such as Microsoft, Hewlett-Packard, Frontier Natural Foods, Con-Agra, and multiple small to mid-sized companies. He draws on his vast background of experience to create solutions for our clients that help promote projects in a cost-effective and successful manner that generate results. Jeff has the ideas that help grow our clients business, increase market-share, and make a statement!

In 2006, Jeff Martel founded FIREBRAND ( a multi-media marketing and design company based in Boise, Idaho. Jeff is the principle designer and strategic director whose focus is on creating dynamic solutions to marketing initiatives. Jeff strives to create contemporary and memorable branding and marketing campaigns that serve to increase market share and generate brand awareness. Jeff is responsible for all aspects of the marketing and branding campaigns that are produced by Firebrand - from brand creation, to advertising and direct marketing campaigns, as well as corporate communications and collateral.

In 2008, Jeff Martel founded 43 Degrees North Real Estate as a uniquely marketing driven Real Estate company. By utilizing Jeff’s strategic marketing abilities, 43 Degrees North Real Estate stands out from the crowd of usual Real Estate Brokerages. The Company has flourished,  surpassing sales numbers of well established Brokerages in the Treasure Valley. By focusing on rich online and multi-media marketing for the properties the company represents, 43 Degrees North has the marketing edge that clients are looking for. 43 Degrees North has focused on hiring seasoned agents and supporting them with the latest technology and marketing so they can achieve a high level of success.

In 2009 Jeff Martel and Joe Grubiak Founded New Construction Consulting ( - the new home division of 43 Degrees North Real Estate. NCC is dedicated to helping Buyers efficiently understand the nuances and personalities behind the Best Custom Home Builders and Top Developments in Boise Idaho. NCC manages the top selling new home communities in Boise, and represents the top builders in Idaho.

In 2013 43° North Real Estate joined the Better Homes and Gardens Real Estate Family and became Better Homes and Gardens Real Estate 43° North. Two leading names in real estate came together to create impeccable real estate experiences for buyers & sellers. Known for being a forward-thinking, high-tech real estate agency with agents embodying the qualities of integrity, honesty, work ethic, and knowledge, Better Homes and Gradens Real Estate 43° North has the national marketing power of a brand that has been part of the American home for over 80 years.

Better Homes and Gardens Real Estate 43° North is elevating the business of real estate.

After moving into Real Estate full time 8 years ago, Jeff has helped many clients realize their dream of Home Ownership. Jeff has the unique experience of planning large scale residential communities right from the start, working closely with clients to create lasting communities with true value. As the Designated Broker of 43 Degrees North Real Estate, Jeff holds all 43 Degrees North Real Estate agents to the highest ethical standards and work ethic practices.

Jeff and his family have fully embraced the Idaho lifestyle since moving to Eagle, Idaho nine years ago. An avid fly-fisherman and participant in all things “outdoors” Jeff has found the perfect place to call home here in the Boise Valley. Jeff and his beautiful wife Lyndi feel lucky to be able to raise their three daughters in such a wonderful and safe environment. Great schools, great friends, and unbelievable recreational opportunities make this the absolute best place to live, work, and play!