BUILDER & DEVELOPER
MARKETING
EMBRACING THE CHALLENGE TO BE DIFFERENT
We are definitely not the biggest Real Estate company
But size doesn’t matter... (really, it doesn’t – ask anyone.)
What matters is if the company you work with will stand behind you. Will they honor the commitments they make? Will you have access to the decision makers? Will you be happy? Will you be served?
When you choose to market real estate with us – you get a full-service marketing think-tank dedicated to your success. We are a group of highly ethical, sophisticated visionaries who understand our marketplace. We live for this stuff.
NEW HOME COMMUNITY MARKETING
A Marketing Approach Focused on Lifestyle
The Better Homes and Gardens Real Estate | 43º North Difference
We know that sophisticated buyers in the current market “find” real estate opportunities via the internet, develop trust via the testimonials of friends or others they perceive as credible AND buy from professionals that understand the complexities of the transaction matrix. Traditional Real Estate tends to be a presentation that is all about dirt, costs and process. Truly successful marketing in this marketplace evokes emotion, appeals to our passions, and resonates with our self-identity!
Lengthy paragraphs & static photos often fail to capture short attention spans or adequately explain the lifestyle opportunity available. In short, we must find mediums and messaging that quickly answers the “Why I should buy” versus only the How?
Better homes and gardens® real estate (BHGRE)
Represents more than a traditional real estate transaction
For us, it goes beyond buying and selling a home
It extends into how our customers live in their homes and communities. Our unique brand positioning allows us to be part of the conversations consumers are having about what matters most to them: home, family and community. Consequently, our brand remains relevant 365 days a year, not just when consumers are thinking about buying or selling a home.
